How data can Actually make You happy: Lessons from Spotify Wrapped

Sinamarras statistics from spotify

Today, I received the 2024 Wrapped Year stats for the podcast I started earlier this year with my bestie. Let me tell you—creating a podcast is hard work. I know you’ve heard this before, but trust me on this one. Over my career, I’ve crafted every kind of content you can think of: in-person events, virtual sessions, photoshoots—you name it. But podcasting? That’s a whole different beast.

Why am I sharing this? Because right now, many of you are also receiving your Spotify Wrapped stats. And let’s be real—whether you’re a fan of data analytics or not, you probably love how Spotify packages your listening habits. It’s a masterpiece of data storytelling. This isn’t just numbers on a screen; it’s modern marketing at its finest.

Spotify Wrapped is proof that data, when well-used and humanized, can make you smile. It celebrates your journey, showcases your growth, and maybe even inspires you to do better. It’s data intelligence turned into pure magic.

Spotify nails it: personalized marketing that blends cutting-edge tech with deeply human insights. It sparks loyalty, strengthens connection, and reminds you that your 2024 efforts weren’t in vain—they’ve shaped your path forward.

For me, this moment of reflection hit hard. Life got in the way of recording more episodes, and I kept pushing the podcast to the back burner. But seeing that our show reached listeners in 16 countries? That fired me up. Season two is officially on the horizon!! hell yes!

So, here’s my question for you: what data makes you light up? Whether it’s your Wrapped Year stats, personal goals, or something else entirely, take a moment to reflect.

And for those of you who speak Spanish and are curious about my podcast, here’s a little taste:

[Sin Amarras]

Until next time, take care. Karla

2 responses to “How data can Actually make You happy: Lessons from Spotify Wrapped”

  1. Barbara Tritscher Avatar
    Barbara Tritscher

    Hi Karla,
    first of all congrats on your blog and your 1st year working on podcasts! You are amazing. And here my answer on …
    What data makes me light up:
    – Health/Wellness/
    Mental Health Data, such as:
    Health trends, mental awareness, social impacts.
    – Environmental Stats:
    Climate change, information about endangered species, habitat destruction , conservation efforts.
    Global trends such as:
    -Technology transformation (AI and it‘s future)
    – Energy & Sustainability
    – Digital Evolution
    Mobile and cloud computing
    😊😉😘
    Many things that let me spend too much time on my phone . This is why I enjoy nature a lot, it stops me thinking about the future and just enjoying here and now.

  2. Barbara Tritscher Avatar
    Barbara Tritscher

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