The brand value of Paris
Paris is more than just a tourist destination—it’s a symbol. Known as the city of love and city of dreams, it has earned its top spots and continues to make us dream at a global stage. According to Brand Finance’s City Index 2023*, Paris ranks 3rd globally just behind New York City and London ( No.1)
But in the weeks of the Olympic Games and – right now during the Paralympics- Paris took the opportunity to redefine itself. The brand promise of love, culture, and dreams was on full display, reminding the world why Paris has long held a place in people’s hearts. The city embraced a vision of openness and inclusivity, drawing from its history but focusing on reconquering the hearts of skeptics.
The Olympic Games: elevating Paris’s global standing
Hosting the Olympics was not just a sporting event for Paris—it was a platform to amplify its brand to the world. The opening ceremony was a masterclass in storytelling, blending France’s historical grandeur with a message of unity and hope for the future. For those who had the privilege of attending the Games, the experience was more than memorable—it was magical. The event captured the essence of Paris’s brand promise, delivering the dream of a city where love and culture meet ambition and modern values.
This investment in the Olympic Games didn’t just showcase Paris’s organizational capabilities; it added significant visibility to the city’s tourism and destination image. Long after the final medals were awarded, the effect of the Olympics will continue to enhance Paris’s appeal as a top global destination. The Games helped to reinforce the city’s reputation as a cultural powerhouse while projecting it as an evolving metropolis that embraces change and diversity.
Brand Experience: The dream!!
The Paris Olympic experience wasn’t just about international visitors and athletes—it also left a mark on Parisians themselves. For the few locals who stayed through the Games, the city’s streets were transformed, if only for a while. The Olympics delivered a shared experience that brought smiles, excitement, and a temporary break from the routine of daily life. For many of us, it was a reminder of the magic that Paris holds, not just for tourists but for those who call it home like me.
With the success of the Olympics, the big question now is: where will Paris land on next year’s Brand Finance City Index? Will the city climb even higher in global rankings, bringing the expected ROI?
What is certain is that Paris has captured the attention of the world again, and the brand experience delivered during the Games has left a lasting imprint on visitors and locals alike.
Paris may have won the hearts of millions once again—but the journey doesn’t end here…
______
*Brand Finance City index : Brand Finance evaluates the strength and value of more than 5000 global brands every year
Leave a Reply