Sharing ideas, doubts and questions about this crazy Marketing world

Testing the light This week, something beautiful happened.After a long time, I reconnected with one of my first passions: photography. Not as a hobby. Not as nostalgia. But professionally — I had the opportunity to do a product photoshoot for one of my clients. Just me. My camera. My eye. My instinct. And suddenly… I
The rise of Large Language Models (LLMs) like ChatGPT, Claude, Gemini, Mistral and Perplexity is currently reshaping how people search, discover, and interact with information. While traditional SEO has long been a cornerstone of digital visibility, the way users now access content through conversational AI is creating a seismic shift. In this new landscape, brand strength plays a far
Discover what I’m currently reading
Predictive marketing: Easy ways every marketer can use customer analytics and big Data →