Karla Ferrer's blog

Marketing curiosity

Sharing ideas, doubts and questions about this crazy Marketing world

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Blog

  • Are Corporate Values Real?

    In  B2B , B2C and across Generations? I was at a dinner party with some very close friends, all of them holding high-level positions in various industries. At one point, the conversation turned to corporate values. Our group spanned the age range of 30s, 40s, and early 50s—essentially Generation X and Millennials in marketing terms.…

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  • My Journey in Communication: From Curiosity to Purpose

    Communication has always been a big question mark for me. My fascination with understanding the mechanisms and behaviors that drive human connection shaped not only my personal curiosity but also my career choice. Over time, this passion expanded into marketing—where effective communication is key to creating meaningful connections between brands and their audiences. I firmly…

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My reading list

Discover what I’m currently reading

Predictive marketing: Easy ways every marketer can use customer analytics and big Data →

Marketing 4.0: Moving from Traditional to Digital

Developing a Digital mindset (HBR)