Sharing ideas, doubts and questions about this crazy Marketing world
Ever since I can remember, I’ve had what you might call “high-pressure” jobs. Working in marketing comes with its own set of unique challenges—tight budgets, performance targets, team dynamics, and the constant need to be innovative. But if I’m being honest, my stress doesn’t end at work. I stress about being a good mom, a…
In B2B , B2C and across Generations? I was at a dinner party with some very close friends, all of them holding high-level positions in various industries. At one point, the conversation turned to corporate values. Our group spanned the age range of 30s, 40s, and early 50s—essentially Generation X and Millennials in marketing terms.…
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Predictive marketing: Easy ways every marketer can use customer analytics and big Data →