Karla Ferrer's blog

Marketing curiosity

Sharing ideas, doubts and questions about this crazy Marketing world

KF Human Branding

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My Journey in Communication: From Curiosity to Purpose

October 3, 2024

Communication has always been a big question mark for me. My fascination with understanding the mechanisms and behaviors that drive human connection shaped not only my personal curiosity but also my career choice. Over time, this passion expanded into marketing—where effective communication is key to creating meaningful connections between brands and their audiences. I firmly…
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The Impact of the Olympic Games on the Paris Brand

September 5, 2024

The brand value of Paris Paris is more than just a tourist destination—it’s a symbol. Known as the city of love and city of dreams, it has earned its top spots and continues to make us dream at a global stage. According to Brand Finance’s City Index 2023*, Paris ranks 3rd globally just behind New…
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My reading list

Discover what I’m currently reading

Predictive marketing: Easy ways every marketer can use customer analytics and big Data →

Marketing 4.0: Moving from Traditional to Digital

Developing a Digital mindset (HBR)