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The brand value of Paris Paris is more than just a tourist destination—it’s a symbol. Known as the city of love and city of dreams, it has earned its top spots and continues to make us dream at a global stage. According to Brand Finance’s City Index 2023*, Paris ranks 3rd globally just behind New…
In today’s rapidly evolving marketing landscape, traditional B2B and B2C strategies are giving way to a more human-centric approach—Human-to-Human (H2H) marketing. This new paradigm, highlighted by marketing guru Philip Kotler in his latest book, Marketing 5.0: Technology for Humanity, emphasizes genuine human connections over impersonal transactions. Kotler argues that in an age dominated by technology,…
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Predictive marketing: Easy ways every marketer can use customer analytics and big Data →