Marketing curiosity
Sharing ideas, doubts and questions about this crazy Marketing world
Blog
-
Should we rethink Marketing?
In today’s rapidly evolving marketing landscape, traditional B2B and B2C strategies are giving way to a more human-centric approach—Human-to-Human (H2H) marketing. This new paradigm, highlighted by marketing guru Philip Kotler in his latest book, Marketing 5.0: Technology for Humanity, emphasizes genuine human connections over impersonal transactions. Kotler argues that in an age dominated by technology,…
-
Creating “Sin Amarras” – A Journey with My Best Friend
A podcast on Spotify When the idea of “Sin Amarras” first came to life, it was just a casual conversation between me and my best friend. Both of us had experienced the challenging yet rewarding journey of leaving our home country and starting anew in France and Spain. We realized that our stories, filled with…
My reading list
Discover what I’m currently reading
Predictive marketing: Easy ways every marketer can use customer analytics and big Data →